Banners, Headers, and Footers
Banners, headers, and footers have multiple purposes. For a website, they serve as the top and bottom of your website, and appear on every page.
However, banners can also be useful on your social media pages as well. For example, Facebook and Twitter (as well as many other social media sites) utilize banners. An attractive banner can catch the attention of your target audience and make your website or social media page more memorable.